Wine labels. Beverage design. Brand development.
Drinking wine was common as a social act only at events e.g. communion, ship naming, festivities in the old Rome. Nevertheless wine had no especially high place value compared other drinks because there were only little differences in the varieties of wine. Costly packaging, wine label design and wine marketing was not neccessary because of the missing brand identities. The wine was filled in bottels, the optimal container for carrying and storage. Function follows form.
Today wine is a complex product in innumerable varieties which are distinguished by sort, region, country. By the fact of 100.000 different brands worldwide, corporate design, brand management and wine marketing are important points in transmitting a personal unique corporate identity to the consumer.
Wine is a question of style and trend.
85% of the sold wines become consumed within 24h by the purchaser. Does the brand Image of the product fit with the consumer?
What about reaching the consumer?
The buying selection is a short-term decision according to design, occasion and price. The bottle or product design, mainly the wine label must highly attract the consumer at the point of sale, as well as later at the place of consumption, for example in a restaurant, at home or as a present. The consumer needs to be directly addressed in these essential moments from the product and be convinced.
The consumer must be attracted by the product to take it into hand.
Why wine marketing is neccessary today.
For successful brand building and wine marketing, it is necessary to present features and benefits of the product in a graphically relevant way with color, composition, typography and visual elements, creating a brand identity and communicate the value of the brand to the customer. Colors, cuffs & bottlenecks , premium caps, screen printing on glass, transparency, glass etching and bottle shapes are several ways to customize the branding and bottle design.
redbikini creates complete brands and product design featuring all 360° brand elements like namings, websites, brochures, flyers, posters, online store, ads. If you couldn’t find what you need, just ask.
With over 100,000 wine brands a significant presence in the online media is an important success factor. A solid wine marketing should also contain search engine marketing, guerilla marketing, virals and social media optimization, Facebook and Twitter company pages or fan pages. redbikini creates these specifically for wineries, vineyards, vinters ,wine producers, wine importers.
redbikini creates wine online shops in Magento, Drupal, WordPress or Facebook
redbikini design offers years of experience with small and large projects in the field of beverage, such as wine marketing, brand consulting, startup consulting, market analysis, product development,brand positioning, brand implementation, production, product launch, brand management, brand strategy, corporate design for clients worldwide.
Every new project means to critical review previous work and consider new influences and experiences.
Our goal is an appealing and convincing result, according our philosophy:
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